INCREASE OF FOREIGN VISITORS

Over the past few years, there has been a steady increase in the amount of foreign visitors to our wineries.

Statistics from the tourist office show that UK tourists are second only to the Germans as foreign visitors to the town and wineries. Having interviewed a group of English visitors, they said “ Sherry is now very popular with younger people, whereas in the past it was always seen as an older people’s drink ”.

The most popular reason for visiting Jerez is not the sunshine, but Sherry as a symbol of the area, a symbol of culture and tradition.

With so many different varieties of Sherries to suit everybody’s taste, the popularity of Sherry is definitely increasing.


By Luisa Martínez, 5º B