In the 1960's the sherry firms of the Jerez Region were pioneers promoting wine tourism. Nowadays the wineries of Jerez are the most visited in all Europe, attracting over half a million visitors each year. Wineries are visited by people from different nationalities, being English, American, German, Australian and Chinese people the main visitors.
Research has been conducted on what motivates people to visit wineries, and the results show that it is based on age, interest and even nationality.
The most important reasons why foreign people are interested in visiting a winery are to taste wine, to learn first hand about the characteristic sherry production process, tour cellars and vineyards and to visit the famous cathedral-like structures of the bodegas. Finally, there are those who cite the healthful aspect of wine as a rationale to expand their visits to wine regions.
By Laura Gálvez Segura 5ºB
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